Bike Service at Hand

An app concept guiding through the entire Design Thinking process.

Responsibilities

User interviews

Issue definition

Wireframing

Hi-fidelity designs

Testing


Project type

Personal practice

Date

December 2020

Duration

2 weeks 

Background 

People often prefer not to fix their bicycles themselves, especially if something breaks down during a ride.

Empathising with this issue, as a cyclist, I intimately understand the users' pain. This empathy became a driving force to showcase it within the Design Thinking demo.

Defining

A comprehensive scope of factors and reasons behind the design solution.

Preparing directions during the Definition phase.
Focusing on How Might We's within the Customer Journey Map.
Filtering ideas using the effort/impact matrix and MOSCOW methods.

Creating

The phase initiates with hypotheses based on the most essential user needs.

H1

'Red Button' for users in urgent need of repair.

H2

Scheduled maintenance.

H3

Quick access to technical support.

H4

Unlimited repair for subscribed users.

Figma designs linked to the prototype, ready for testing ⚡️

Testing

The prototype was tested qualitatively. Remote user interviews allow to collect very powerful insights for the next iteration.

Insight 1

Users found requests in a grid format frustrating. The next iteration switched to a more native list view.

Insight 2

Users preferred a more familiar method for choosing dates and times. A change for the next iteration.

Insight 3

Refined messaging for certain actions that were previously unclear will be included in the next update.

Conclusions

The design thinking approach is a classic when it comes to creating new products or features. It's an incredible method for understanding real issues and their underlying reasons. It enables the precise and rapid generation of ideas, extracting the most valuable solutions within a few sprints. Undoubtedly, one of the most important UX tools for a great UX designer.